P1 - CDM
P1 B&Q Build a Life Campaign The B&Q Build a Life campaign revitalized perceptions of the B&Q brand. The purpose was to show the public that home improvement isn't just for builders, its for everyone, and the life you want can be built yourself with a little work and help from B&Q. The campaign ran through 2019 and 2020. The purpose of the document is to report on the quality of the B&Q Build a Life Campaign and goes into thorough detail about each aspect of the campaign and why it was so successful. Aims and Objectives The aims and objectives for the B&Q Build a Life campaign are clear; it changed the way that the majority of the public view the B&Q brand. A vast amount of people believe they aren't capable of completing their own home improvement work or DIY work and that they would require a builder or someone professional to be able to do it for them. However, B&Q aimed to alter those views and create a more positive and 'Can do' a