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Unit 15 M2 Legal, Ethical and Moral Issues

 Introduction In this report I will discuss the legal, ethical and moral issues that I need to consider when creating my audio visual promo and how I will ensure that my audio visual promo does not contain any of these issues. Furthermore, I will explain the risks involved in creating my audio visual promo and speak about regulatory bodies.  Legal Issues Legal issues are extremely important and it is imperative that I consider what legal issues may be a problem when creating my audio visual promo and how I can avoid these to make an effective yet lawful promo. The first legal issue that I have considered is the filming location and the issues that surround that; I have to decide where I am filming and depending on where I choose to film means I have to consider different legal issues. If I decide to film my audio visual promo with my group in a public area, we have to contact the council and ask for permission to film in the location, this is important because otherwise we could be fil
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P5 Radio

Introduction This report is to document every process that surrounds my final radio edit. I will include evidence of me creating the radio show and the evolution of it as it becomes closer to being finished. This report will feature an offline edit, an edit log, my rushes of audio and also my final edit with evidence of the editing process to portray what I have done in this Unit.  Rushes of Audio  Jingle 700527__lukaix__rewind-short.wav This is the jingle that I am going to implement into my radio show. I have downloaded the jingle from a royalty free sound website called Freesound; this means that there will be no legal implications like copyright or anything that could effect my radio show. I purposely chose to download my jingle from a professional royalty free website due to the fact that it makes the process of creating a radio show much more efficient as I do not need to worry about copyright and legal issues as my jingle is free to use commercially. Furthermore, since I downloa
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P3

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Canned Drink Advertisements  In this document I will talk about different drink can advertisements and analyze them to see why they are effective and how they cater towards their target audience. I deliberately chose advertisements that had some sort of resemblance to how my advertisement will look so I can expand my market knowledge and take inspiration for my advertisement.  Advertisement 1 Font: Serif  Font Personality: Bubbly, bold and friendly. Demographic/Target audience: Younger audience. Children and teens or people who want to be healthier. Specifically women.  This advertisement uses a lot of pink throughout the ad, implying that it is targeted at women. The advertisement uses a bubbly serif font, promoting it as positive and friendly. The drink seems to be advertised towards young women aged 18 - 32; with a cute and colourful can, bubbly and enthusiastic font, and health information at the bottom, it is clear to see that Poppi are directing their advertisements to young wome
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P3 Multiplatform Distribution Methods

Introduction In this document I will explore multiplatform distribution methods used by radio stations. I will explore my chosen radio station that I have discussed for other tasks in this unit and investigate the different distribution methods that they used.  Types of Distribution DAB (Digital Audio Broadcasting) The digital transmission is made up of a string of ones and zeroes. Since there are no frequency bands to stick to, that same signal can be sent out multiple times. This means that your radio has more chances to pick up the signal-making DAB radio far more reliable than its FM counterpart. Additionally, it also has a wider variety of stations available. On the other hand, a disadvantage of Digital Audio Broadcasting is that the quality is not as clear as FM. The first DAB digital radio stations were launched in 1995 by the BBC. Somebody may choose to use DAB to distribute their show due to it's reliability.  FM Radio FM stands for frequency modulation and is one of the r
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Preliminary Research - Film Studies

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 Introduction For my Film Studies coursework, I am required to produce a screenplay which is 10 pages long, equivalent to 10 minutes of film, along with an analysis of my screenplay and evidence the pre-production documents and research I conducted before creating my screenplay. In this document, I will include all of the preliminary research I constructed and any notes that are relevant to my screenplay. Furthermore, this document will include information about short films and screenplays along with the narrative conventions, dramatic qualities and the structures of short films and screenplays.  Research Notes - Birth of a Killer  The film's title is simple and self explanatory, the title 'Birth of a Killer' tells you exactly what the screenplay is about. This was a deliberate choice to play into a certain moral effect that I want my screenplay to evoke in the viewer. My screenplay is about a fictional serial killer and his personal story, from his birth, to the moments of
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Unit 15 D1: Compare and Contrast Approaches

 Introduction  In this report, I will discuss the comparisons and contrasts of the messages of audio visuals promos. I will analyse and compare the choice of multiple different key aspects like the audience, approaches, narrative and stylistic choices like the use of graphics, camera shots and editing. I have chosen two audio visual promos that I have previously analysed in my P1 document for this unit.  Promo 1  TV AD | Barclays | Digital Safety (youtube.com) Promo 2 Ed's Heinz Ad (youtube.com) Compare the Audience Firstly, the target audience for both the Barclays Digital Safety Promo and the Ed's Heinz Ad promo are undoubtedly different; this is due to the fact that both the audio visual promos have different purposes and exist in completely different markets. Due to the fact that the Barclays promo is to inform, they want to inform as many people as possible, meaning their target audience is quite broad, however I believe that the primary target audience for this promotion
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Unit 15 M1: Evaluate Cross Media Campaigns

Introduction In this report, I will discuss two different audio visual promos and I will analyse the different approaches used in the audio visual promos and discuss the semiotics, mise-en-scene and any techniques used in the promos. Promo 1 iPhone 7 + AirPods – Stroll — Apple Official (youtube.com) This is an Apple audio visual promo with the purpose to entertain and sell. Undoubtedly, the promo was created with the purpose to sell Apple's new iPhone 7 and AirPods but has the secondary purpose to entertain. The entertaining aspect of the advert helps sell the product as it keeps the audience engaged in the advert and they can picture themself using the product displayed in the promo. This promo utilises camera shots, angles and movement to create an entertaining promo. I believe that the target audience for this promo are people aged 18 - 30, I do not believe it targets a specific gender or race however a male is the main character in the promotion therefore men could easily pictu
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