P2
Soft Drink Cross Media Advertising Campaign Introduction In this document I will talk about all the planning documents I have used to create my energy drink can and brand. I will go into detail on why I made specific decisions and why and how I was influenced to make certain decisions. I intend for my brand to have a fresh, healthy style to it and you will be able to infer that from how I have used pre-production documents to plan my can. Mood board I started off with a mood board with successful soft drink advertisements. I did this as a part of my initial market research to discover more information about the soft drink market and how other brands advertise their products. I purposely chose adverts that may be a similar design to the advertisement I am planning to make or adverts I could take slight inspiration of. It is clear from the collection of images on my mood board that I am planning to create a colourful and fresh looking advertisement and that is why I selected images of