Y12 - Digital Media Coursework

Advertisers are expected to show good and honest ads. Ethical Issues in advertising include Advertising harmful products Advertising to children Unhealthy brand comparisons False claims made in ads Ads in poor taste Don't make any false claims or exaggerate your product in ads. Don't use false statistics. Legal and Ethical Issues Introduction In this report I will address the legal and ethical issues that I need to consider when creating my advertisement campaign for my energy drink (Lotus) and any implications that could be caused by not considering legal and ethical issues. I will go over each issue and state what it is, the problems it could cause, and how I will avoid this issue to ensure my campaign has no issues.  Copyright Copyright is a legal term describing ownership of control of the rights to the use and distribution of certain works of creative expression. Copyright is one of the main types of intellectual property and provides a level of protection and compensation

  Introduction  In this report, I will look into the structure of a radio station. The radio station I have chosen to analyse and discuss is the Airport Information Radio (AIR), and I have discussed this same radio station in my other documents for this unit. For M1, I am required to listen to a program from my chosen station, however the Airport Information Radio stopped operating in the 1990s so there is no active programs for me to listen to and analyse. Although, I did research into the AIR radio station and was able to find audio footage of the radio show.  https://www.youtube.com/watch?v=DyZOEXX6wuc&list=LL&index=2 By listening to this old radio broadcast from the Airport Information Radio, I am now able to discuss the content on the program, the structure of it, and any minor details or choices made by the crew and presenters. 

                        Introduction In this report I will talk about the focus of a radio station of my choice and all the specific details about my chosen radio station and how it functioned. Chosen Station  The radio station I chose to write this report about is the Airport Information Radio, AIR for short. The Airport Information Radio began broadcasting on the 25th June 1990 with live presentation from 5am-11pm 7 days a week. The service reached motorists within 10-12 miles from either London Heathrow or London Gatwick Airport; this means that it was a local station because it only reached people nearby the airports and was not a national radio station that spanned the United Kingdom. However, outside of the live presentation was a pre-recorded service with basic airport information. AIR was distributed by AM with a frequency of 1584 kHz. It did not have a sister station however the Heathrow service was originally a separate operation. Airport Information Radio was owned by Mercur

 Describe the different radio industry operations   Introduction In this report, I am going to outline the different types of radio stations and go in depth on each type and the differences between them.  Public Radio In the UK, public radio stations are the BBC radio stations e.g. Radio 1 and Radio 2. However, this also includes the local stations like BBC Radio Sheffield or Trax FM when it still existed. Public Radio is funded by the Government and by the license fee the general public pay; due to this, it means that they cannot explicitly promote products or advertise on their stations. Public radio have to be careful with the content they produce due to being funded by the government and license fee. They also don't have competitions that offer cash prizes. They have some of the highest listener numbers in the UK with approximately 14.9 million listeners tuning in to Radio 2 every week.  According to RAJAR, all BBC radio stations had a population of 56,348(000s). The BBC's